by John Gilson
This can’t be a cult; the connotations are all wrong. “Cult” would imply that something foolish or devious is occurring, something motivated by greed or vanity, something to do with stars or demigods, the cosmos or the second coming.
The only motivation here is excellence. Caring too much. Pushing the boundaries. All that stuff you say during a job interview and nobody believes you.
From outside the looking glass, I can see the disbelief. I can believe the disbelief. Thousands of people, swearing up and down this is the best thing since solar power, lawn irrigation, and supermarkets, bundled into a free-if-you-want-it package and available daily, changing lives every time. It sounds like a teenager’s drunken promise, whispered sweetly and mired in mal-intent. To continue reading click here.